Over the past six months, the topic of print on demand has shown up time and time again for many of my clients, and I want to share with you what it is and how you can utilize it in a smart and effective way.
For those of you who aren't sure what it is. Print on demand is a manufacturing process that allows businesses to print and make products only when a customer places an order. This manufacturing process is widely used by artists looking to create new revenue streams and ideas with their art, people looking to publish books, and many other types of businesses. The rise of online shopping and the increasing demand for customized products have made print on demand a popular choice for businesses looking to expand their offerings.
One of the main benefits of print on demand is that it allows businesses to offer a wide range of products without having to hold inventory. This is a huge deal! think about how much space 10 sweatshirts with 7 sizes of each sweatshirt take up. That's a lot of space. By utilizing print on demand sites, it reduces the cost of maintaining inventory, which can be a significant expense for businesses. It also allows businesses to test new products or designs without committing to a large order. The print on demand model also makes it so there is less waste in products that don't sell. So instead of being stuck with 1000 sweatshirts that haven't sold on your website, the print on demand manufacturers only print or create the item once it is sold on your website. So planet friendly too!
Another advantage of print on demand is that it enables businesses to offer personalized products. Customers can customize products with their own lettering, monogram, images or text, making the product more meaningful to them. This can lead to increased customer loyalty and repeat business. Win win!
However even with all the pros to using print on demand, there can often be a few drawbacks. One of the main challenges is the cost of printing. Print on demand products can be more expensive to produce than products produced in bulk. This can make it difficult for businesses to price their products competitively in the marketplace. That's why it is important to not just utilize one print on demand manufacturer. There are many to price compare on in my FREE downloadable list of print on demand companies.
Another issue with print on demand is the potential for quality control issues. Since products are printed on demand, there is less opportunity for quality checks before the product is shipped. This can lead to a higher rate of returns and dissatisfied customers. This is why it is important to always get samples of your products before you activate them as live on your website.
If you are interested in getting started with print on demand for your business, here are some steps you can follow:
- Research print on demand services: There are many print on demand services available, so it's important to research and compare the options. Consider factors like printing quality, pricing, and product selection. You can also download my FREE list of print on demand companies.
- Choose your products: Once you've selected print on demand services and properly linked them with your website, choose the products you want to offer. This could include items like t-shirts, mugs, or phone cases.
- Create your designs: You will need to create designs for your products. This could include adding your logo, creating a unique design, or allowing customers to personalize their products.
- Order Samples: This is a crucial step in the process. You want to make sure you get a finished printed sample delivered to you to make sure the quality is exactly what you expected.
- Set up your online store: To sell your print on demand products, you will need to set up an online store. You can use platforms like Shopify or Squarespace to create your store. Most of the print on demand companies on my list link right up to your site making it super easy to get started!
- Promote your products: This is where that sample comes in handy! Use your product samples or order more to create unique and interesting content to help market and promote your product to your customers. Create reels showcasing your process from drawing to product. People love to see the before and after!
Print on demand can be a great way for businesses and artists to offer a wide range of products without holding inventory. While there are some challenges to consider, the benefits of print on demand make it a worthwhile option for many businesses. By following the steps outlined above, you can get started with print on demand and grow your business. Also make sure to check out my FREE list of Print on Demand companies!
Have fun! It's an exciting process!
